As a 2005 CSI Award recipient, Lowe achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by more than 50,000 consumers who have purchased various new boat brands during that period (July 2004 to June 2005).

Lowe was presented with the award for their efforts in raising the bar on customer satisfaction in the boating industry.

"With the myriad of options competing for consumers’ leisure time, it is vitally important that the boating industry identify and cater to the needs of their customers. Lowe Boats typifies how a proactive effort is a ‘win-win’ proposition for the consumer and a manufacturer," says NMMA president Thom Dammrich. "By participating at the highest levels within the CSI program, they continue to elevate the importance of customer satisfaction at their business. Through participation by companies like Lowe, the industry is working together to determine best practices in customer satisfaction, so that together we can help to grow boating."

NMMA launched the Marine Industry CSI program in 2001 to provide boat and engine manufacturers a cost-effective tool to raise the bar on customer satisfaction in the boating industry. Since the program’s inception, more than 250,000 surveys have been sent out to new boat and engine customers, allowing the more than 50 participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against industry averages.